ConnectWise Guiding Principles

End in mind

Paint the picture of the destination by defining success clearly.

Partner first

Always start with our partners in mind and work backwards. We will Deliver an Extraordinary Partner Experience—no exceptions!

360° approach

Colleagues will take an informed 360° view of the entire task—decisions, projects, and problems. Colleagues will focus on quality of work from all angles. Only when all blinders are off and all angles are addressed, will we consider it complete.

Set expectations across the company, both inside and outside your team. Hold others accountable for the quality of the work they are providing.

Understand first

Seek understanding of other perspectives—develop a desire to see things from others' point of view, to see their reasons, and feel what they feel.

Don’t make assumptions or jump to conclusions. Assume positive intent

Develop our leaders

As leaders, it is our job to identify those who have the skill, will, and desire to lead.

Once we identify potential leaders, we develop, coach, and mentor them. We get them exposure throughout the organization.


It is expected that all ConnectWise colleagues will have the quality of being honest and having strong moral principles.

Focus on action

We work in Small Actionable Teams (SATs) and obtain quick wins.

Every colleague is empowered

All colleagues act on behalf of the entire company—not just them or their teams.

They take into consideration the guiding principles and never say, “That is not my job.”

Knowledge and know how

Each leader is expected to have the technical skills that their organization represents. This will provide them with the ability to lead the team and to conduct deep dives, to “trust but verify” where needed so they can effectively drive ConnectWise forward.

This allows leaders to lead by example and build trust with colleagues.

Be a leader

Everyone can be a leader. Everyone has the ability to influence others.

ConnectWise leaders are expected to be present and participate.

Master the basics

Mastering the basics is critical to success. Whether you're talking about playing chess, playing golf, becoming a coach, or running an organization, a good foundation is crucial to accomplishment. While getting lost in the details can seem easy, stick to the basics; and you’ll win big.

Driven to win

ConnectWise leadership have defined success and know the key metrics we need to create value.

Leaders will hold their colleagues accountable, and colleagues will hold each other accountable to deliver against the goals (for success) on time and with quality in mind. We are results oriented.

Despite setbacks, leaders and colleagues will rise to the occasion and never settle.

Expect the highest of standards

ConnectWise, its leaders, and all colleagues must have relentlessly high standards. We should continually raise the bar and drive our teams and each other to deliver high quality solutions, products, services, offerings, and processes.

Think big, be bold!

Push the limits and create the future by raising the bar in all that we do.

Innovation is what we do

We expect and require innovation in everything we do.

Provide context

ConnectWise will be transparent around the context. The context (the WHY) is the reasoning behind the action we’re taking. It’s the purpose driving what we’re doing and how we’re doing it. Sharing this helps your team connect to a bigger picture and purpose.


Accomplish more with less wherever possible. Constraints often create resourcefulness, self-sufficiency, and invention within our teams. Focus on improving the unit economics.

Be a problem solver

ConnectWise colleagues will lead with ‘we will find a way’ instead of ‘we cannot’ or ‘why we cannot.’ Our colleagues are critical thinkers who are solutions-focused.

Roadblocks only exist as long as it takes for someone to come along and remove them from the equation. Even when there is little direction and areas of ambiguity remain!

Productize and simplify

ConnectWise will productize all that we do. Our Products, Platform, Services, and Business Transformation options will deliver enterprise-like functionality and maturity; further, everything will be simple—delivered with a user-friendly architecture (framework) that anyone can administer (participate/attend).

Debate and commit

Colleagues are expected to come prepared to question constructively when they disagree on pending decisions.

Voice your disagreements and debate as a team.

Colleagues are expected to commit when a decision is final.