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MDRAddress the growing frequency, type, and severity of cyber threats against SMB endpoints
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SIEMCentralize threat visibility and analysis, backed by cutting-edge threat intelligence
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Risk Assessment & Vulnerability ManagementIdentify unknown cyber risks and routinely scan for vulnerabilities
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Identity ManagementSecure and streamline client access to devices and applications with strong authentication and SSO
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Cloud App SecurityMonitor and manage SaaS security risks for the entire Microsoft 365 environment.
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SASEZero trust secure access for users, locations, and devices
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Enterprise-grade SOCProvide 24/7 threat monitoring and response backed by proprietary threat research and intelligence and certified cyber experts
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Policy ManagementCreate, deploy, and manage client security policies and profiles
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Incident Response ServiceOn-tap cyber experts to address critical security incidents
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Cybersecurity GlossaryGuide to the most common, important terms in the industry
10/20/2015
ConnectWise CampaignDirector™ Unifies the Sales and Marketing Processes
Technology Solution Providers can Increase Sales by Building, Executing and Analyzing Marketing Campaigns
TAMPA, Fla., October 20, 2015 –– ConnectWise, developer of the world’s leading business management platform designed exclusively for technology solution providers, now offers ConnectWise CampaignDirector, a new marketing automation tool that integrates marketing efforts for a seamless handoff of qualified leads to sales teams. An add on to the ConnectWise platform, CampaignDirector allows users to create integrated marketing campaigns that automatically pass qualified leads to sales, while utilizing backend analytics to track campaign success.
“It’s important for sales and marketing teams to be aligned around the right processes and technologies, and ConnectWise CampaignDirector provides our partners with the ability to unify their marketing and sales systems,” said Craig Fulton, general manager of the ConnectWise Business Suite. “By combining the ConnectWise platform with ConnectWise CampaignDirector, technology solution providers can increase sales by focusing on quality leads.”
With ConnectWise CampaignDirector, technology solution providers can transfer contacts from ConnectWise or store lists in ConnectWise CampaignDirector to send targeted marketing messages. Users can build HTML emails and web pages, along with design forms, all within the ConnectWise CampaignDirector tool. After a campaign has run, users can view analytics to measure campaign performance.
As leads begin to generate, users can establish a lead scoring system to automatically fill their sales pipeline and pass qualified leads to the sales team, reducing the time to act upon interested prospects.