Solution Partner Internal Marketing Kit (SPIMK)

This page is where you’ll find helpful information regarding your sponsorship of IT Nation Connect 2021.

We want to set you up for success at Connect!

This information is designed to help you make the most of your investment in IT Nation Connect and understand all the tools available to make participation as successful as possible. IT Nation Connect is our three-day conference packed with MSP business-building insights from experts and thought leaders, plus ConnectWise product training to streamline your work and help you deliver the highest quality service to your customers. Please bookmark and use this information as a reference for all the information regarding your IT Nation Connect sponsorship, including the exhibitor agenda, Cvent exhibitor portal information, and more! 

Our Attendee Demographics


2021 Exhibitor Agenda




Wednesday, November 10


8:00am – 4:00pm

Wednesday, November 10

Pre-Day Workshops

8:00am – 5:00pm

Wednesday, November 10

Welcome Reception

6:30pm – 9:00pm

Thursday, November 11

Virtual Booths Open


Thursday, November 11

Booth Time 

10:00am – 2:45pm

Thursday, November 11

Virtual Booths Open


Thursday, November 11

Pub Crawl

5:00pm – 6:45pm

Friday, November 12

Virtual Booths Open


Friday, November 12

Booth Time

10:00am – 1:30pm

Friday, November 12

Virtual Booths Open


Friday, November 12

Move out

1:30pm – 5:00pm

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Exhibitor web portal

To help you stay on top of your sponsorship deliverables, we will be utilizing the Cvent Exhibitor Portal – your one-stop place for tasks, deadlines, and guidelines for deliverables. Drill into each task to view more details. Here you can also register your exhibiting staff, as well as purchase LeadCapture licenses to collect leads at the in-person event and much more.

Admins for the exhibitor will receive an email invite to join the portal. If you have already set up your Exhibitor Portal account through the welcome email invite, you can log into the Exhibitor Portal now.

Please do not click “Add your company,” as your company has already been created, and this will generate a duplicate account.

If you forgot your password, please click “Forgot?” and follow the directions on the screen.  

Exhibitor Portal >>
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Conference registration

There is a task for conference registrations in the exhibitor portal. Here you will find directions for registering your staff (in-person and/or virtual). You will also have the option to purchase additional virtual passes for your staff if needed.  

NOTE: Exhibitors cannot register for the conference through the main event website—you must use the exhibitor portal. 

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To capture in-person leads at the event, we will be utilizing Cvent LeadCapture. Diamond and Platinum Exhibitors have Bring Your Own Device LeadCapture licenses allotment included with their sponsorship. This license allows you to scan attendee badges on your personal device (iOS (12+) and Android (5.1+) devices supported) by using the Cvent App. If you need additional licenses, log into the Exhibitor Portal for the directions to purchase additional licenses.

IMPORTANT: As a covid safety precaution, you will not be able to purchase rental devices. You can only purchase app licenses to be used on your personal device. It is one license per device, and that license cannot be shared. Within the portal, you can also customize your LeadCapture questions to gain the most important information from a lead.  

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Conference agenda

Your registration includes access to all breakout sessions, keynotes, and networking. 

View agenda >>
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Solutions Pavilion – Booth overviews

All booths are turnkey and include the following:


Diamond exhibitors: 20’x20’ island booth with padded carpeting, two  32” monitors, two storage counters, one closet, two stools, wastebasket 

Platinum exhibitor: 10’x20’ booth with padded carpeting, two  32" monitors, storage counter, two stools, white bar table, wastebasket

Gold exhibitor: 10’x10’ booths with padded carpeting, one 32" monitor, storage counter, two stools, wastebasket

Silver exhibitor: 8’x8’ booth, one 32” monitor, storage counter, one stool, wastebasket

Startup Kiosk: 8’ High x 3’ Wide back Structure, storage counter, wastebasket, one 32" monitor

NOTE: All booths include wireless internet and an electric connection. Anything additional can be purchased directly through Freeman. (See Freeman Exhibitor Kit link)

Freeman Exhibitor Kit – order forms, booth diagrams, contact information, shipping information more will be included!   

Freeman Exhibitor Kit >>

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Don’t miss out on staying on-site at the event! Book your hotel rooms through our block now. Once the block is full, no additional rooms will be added.

NOTE: Diamond (10 rooms) and Platinum (5 rooms) exhibitors have a specific set number of reserved hotel rooms (exhibitor paid) included in their sponsorship. Those rooms must be reserved through the portal ONLY. Should you need additional rooms beyond what is offered in the sponsorship—please use the link below.   

Book now >>
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Booth map – In-person sponsorships

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In-person 1:1 meeting program – Diamond, Platinum and Gold exhibitors

Diamond and Platinum exhibitors will be participating in our 1:1 meeting program. A select group of attendees will be incentivized to pre-schedule 1:1 meeting with these exhibitors at set times during the conference. Meetings will take place in the private meeting room included with your sponsorship. Meeting times and room assignments coming soon!

Have an event question? Get in touch with us!

Media attending IT Nation Connect:


BPO Media/Imaging Channel


ChannelE2E/MSSP Alert

Channel Partners/Channel Futures

ChannelPro Network




Cannata Report



Industry Analysts

Key Point Intelligence


MSP Radio


XaaS Journal/DevPro Journal

Connect with us on social media!

We love to see our Exhibitors engage with us on social media, and that’s why we’ve provided everything you need to do so with a simple mouse click. Please feel free to download the image below and post on all your social media accounts, highlighting your attendance at IT Nation Connect. We’ve even included a copy option for your convenience, and don’t forget to promote any giveaways or sessions you are doing: 
“We’re exhibiting at @TheITNation’s IT Nation Connect! Make sure to pop in our booth and chat with us about how we can help secure your business. #ITNConnect21” 
Don’t forget to tag us in your social media posts and use the hashtag #ITNConnect21 in all your posts.