ConnectWise Partner Program for Cybersecurity
Build and grow a profitable cybersecurity practice while keeping clients secure
The industry is shifting, and cybersecurity is taking center stage. New threats pop up every day, and they’re getting worse. Businesses and organizations of all types are demanding better cybersecurity from their service providers, with 93% of them saying they’d use or change service providers for the right cybersecurity solutions. It’s a lot to take in. One thing’s clear, today’s service provider has to deliver cybersecurity solutions to protect themselves and their clients.
Whether you are just getting started building your cybersecurity practice, looking to jumpstart a stalled effort, or want to accelerate a mature practice, the work ahead can appear to be daunting. But you don’t have to go at it alone. The ConnectWise Partner Program for Cybersecurity is the next step in ConnectWise’s legacy of investing in and supporting our partners’ growth and business expansion. We're investing in next-level benefits to support our partners’ practice-building efforts, including sales and marketing playbooks, ready-to-use marketing assets, market development funds, a world-class partner portal, free certifications, and more, along with dedicated teams to help guide your next steps on your way to growing recurring revenue, expanding client relationships, and attracting new ones.
How we work together to help you achieve cybersecurity success with the ConnectWise Partner Program for Cybersecurity
We've built the ConnectWise Partner Program for Cybersecurity to help partners accelerate practice-building efforts and cybersecurity revenue growth. As a member of the program, you’ll be paired with a dedicated Partner Development Manager (PDM) who will be your guide as you access the next level benefits available through the program. Your PDM will team up with you to accelerate sales to clients and prospects and be the conduit to access benefits including:
- Free marketing resources and assets to help partners drive awareness and collect leads
- A free marketing automation platform with pre-built, ready to go email and social campaigns
- Market development funds to help supplement and support your marketing activities
- ConnectWise cybersecurity sales engineers and subject matter experts to help win new business
- Free IT Nation Certify cybersecurity certifications
- Structured practice building journeys that can be customized for your level of maturity
With feedback from our best cybersecurity partners, peers, and industry experts, we’ve defined four customizable, structured journeys to help guide partners to success no matter what level of maturity they have achieved.
Once you join the program, you are scheduled for the Get Your House in Order (GYHIO) Journey welcome call to lay the foundation for success or confirm what parts of your foundation are already in place. Before you begin selling cybersecurity to your clients, you need to make sure your house is in order and effectively secured. During the GYHIO Journey, we work with partners on building key foundational elements of their cybersecurity practice, including:
- Getting your team certified for free through IT Nation Secure
- Learning the ConnectWise cybersecurity solution stack
- Execute a guided internal assessment to determine security gaps inside your business
- Implement no-cost internal use licenses to fill your gaps and protect your house
- Best practices for pricing and bundling cybersecurity solutions
- Executing a Marketing Readiness Assessment to define and then close gaps in demand generation efforts
After working together to confirm your house is in order, it’s time to start selling your cybersecurity solutions. The best place to start is by selling to those who are ready to listen: your current client base. You’ll work closely with your PDM to identify opportunities in your client base and win business. During this journey, you will have access to next level benefits, including:
- A free marketing concierge to help launch and manage email nurture campaigns to drive awareness and collect leads
- Access to a free marketing automation platform containing pre-built, ready-to-go campaigns.
- A partner playbook providing step by step practice building guidance
- A partner toolkit containing co-brandable marketing assets, presentations for webinars and other events, landing pages, and more
- A world-class partner portal providing easy access to the tools you need to accelerate your practice building efforts
- Market development funds and co-op to use for demand generation activities
- Access to pre-sales resources, including sales engineers and cybersecurity experts
Your clients are buying in. With half of your client base on board, it’s time to expand your business and grow with new logos—that is, win new clients! Finding and winning new logo business can be a challenge. But you are not alone. With the Grow with New Logos Journey, we will continue to be by your side every step of the way. As you progress through this journey, your PDM will help you gain access to additional resources, including:
- Working with your marketing concierge to define and procure a targeted prospect list
- Access to co-brandable marketing assets, including emails and social posts to use in nurture campaigns
- Pre-built email and social campaigns accessible via the free marketing automation platform we provide partners
- Website content you can use to build landing pages to collect leads resulting from automated campaigns
- Access to co-op funds to support lead generation activities
- Access to free pre-sales resources to help win opportunities registered in the partner portal
With your confidence growing and your cybersecurity practice-building efforts delivering a solid recurring revenue stream, it’s time to focus on refining your approach and targeting results. Here you’ll move on to the final stage of the journey. As you continue to scale your cybersecurity business, it is imperative to continue learning, penetrate new markets and expand your cybersecurity offerings. As you embark on this master journey, we will be there when and where you need us. We can support your efforts with:
- Co-op, playbooks, and marketing assets to help you tackle new verticals
- Planning co-marketing activities like webinars, sales kickoffs, and conferences
- Continued access to pre-sales engineers and cybersecurity experts to help you win new and bigger deals
- Advanced cybersecurity certifications and training through IT Nation Secure
- Just in time resources to supplement your efforts, expand your reach, and launch branch offices
Building, growing, and sustaining a successful and profitable cybersecurity practice is an exhilarating experience fraught with potholes and speedbumps. ConnectWise is here to help you navigate and thrive. Join ConnectWise’s Jay Ryerse and Len DiCostanzo as they discuss how the ConnectWise Partner Program for Cybersecurity can help partners of all levels of cybersecurity maturity build, grow and maintain a profitable cybersecurity practice.