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MDRAddress the growing frequency, type, and severity of cyber threats against SMB endpoints
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SIEMCentralize threat visibility and analysis, backed by cutting-edge threat intelligence
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Risk Assessment & Vulnerability ManagementIdentify unknown cyber risks and routinely scan for vulnerabilities
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Identity ManagementSecure and streamline client access to devices and applications with strong authentication and SSO
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Cloud App SecurityMonitor and manage SaaS security risks for the entire Microsoft 365 environment.
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SASEZero trust secure access for users, locations, and devices
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Enterprise-grade SOCProvide 24/7 threat monitoring and response backed by proprietary threat research and intelligence and certified cyber experts
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Policy ManagementCreate, deploy, and manage client security policies and profiles
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Incident Response ServiceOn-tap cyber experts to address critical security incidents
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Cybersecurity GlossaryGuide to the most common, important terms in the industry
<< Back to All Partner Success Stories
PitchIT is more than a competition. It is a master class to understand the world of MSPs.
HumanizeIT
HumanizeIT brings MSPs and clients together. Save time and automatically show your value by having better conversations with a live shareable dashboard of your projects, status, and goals. We simplify the approach to client communication with a simple framework built to make MSPs' lives easier. We bridge the gap between MSPs and customers by providing a simple customer journey: Assess, Recommend, Propose, and Roadmap — all to increase buying by having conversations, not presentations between MSPs and their clients.
Challenge
Breaking in and standing out is hard to do in a competitive space can be difficult, unless you partner with the largest, most connected community, ConnectWise.
Solution
The PitchIT competition helped to educate HumanizeIT about the industry, its key challenges; and postioned them to successfully meet the needs of MSPs.
Results
Product Demo Growth
• 126 5-star leads
• 300 overall leads generated
MSP Partner Opportunities
• The potential buying community that ConnectWise represents for HumanizeIT has access to 14,000+ viable prospects to tell their story and leverage their solution.
• Vision for the future is rich with opportunities with a growing marketplace and Con-nectWise invested in startups and innovation.
“PitchIT exceeded any expectation I had and was hands-down the best arena for networking. Having come from corporate America, I didn’t know, what I didn’t know. I needed to develop an understanding of the MSP space - their challenges and how HumanizeIT could help solve them.”
“PitchIT gave me meaningful opportunities. Sean invited me on to multiple podcasts to broadcast our message to the right people. He helped connect me to the people that I needed to connect with: influencers, SMEs and friends. Sean and the PitchIT team gave me a voice.”
Adam Walter, President, HumanizeIT and self-proclaimed graduate of the School of Hard Knocks, says that in business you learn the hard way. You develop a toughness and fluency; and establish your niche. You understand your competencies --- and your deficiencies are clearly more evident.
But as someone new to this industry, Adam and the HumanizeIT needed a crash course. And fast.
“PitchIT exceeded any expectation I had and was hands-down the best arena for networking. Having come from corporate America, I didn’t know, what I didn’t know. I needed to develop an understanding of the MSP space - their challenges and how HumanizeIT could help solve them.”
HumanizeIT is a uniquely powerful platform that can transform any Account Manager at any MSP into a expert who can talk Sales, Business and Technology in under an hour. We call these employees unicorns. The software simplifies the approach to client communication with a simple framework built to make MSPs' lives easier. They bridge the gap between MSPs and customers by providing a simple customer journey: Assess, Recommend, Propose, and Roadmap — all to increase buying by having conversations, not presentations between MSPs and their clients.
Walter proudly touts that, “this tool delivers ‘a single pane of glass’ and, more
importantly, positions the MSP for successful outcomes: to ask better questions about the client business' so they can deliver solutions that empower the client's goals --- all without training. We’ve simplified the interface and made it easy for the user. We want to make everyone into a unicorn.”
But, what now? How does HumanizeIT gain access, influence and forum to tell their story. That’s where the PitchIT team came in.
It was a random encounter, an IT Nation Evolve event, that led Adam to ConnectWise and the PitchIT competition. Adam met Louie (Cocchiola), Andrea (Barrow) and Sean (Lardo) and their interaction was genuine, authentic – not transactional.
“I felt like they (at ConnectWise) were doing something truly unique. They weren’t out for money or a quick transaction, which had been consistent to my encounters at other conferences. No, this was different. They were inspiring; believers in what they built (PitchIT), They want me – and people like me - to be successful.”
Although HumanizeIT had a great value proposition and product offering, the MSP waters were not easy to navigate. “We wanted to wrap our solution around the challenge. But, we didn’t have a grasp on what those challenges were, said Walter. “ Every piece of the experience was foundational. From session tracks to the actual pitch, ConnectWise was a Partner in the journey.
“PitchIT gave me meaningful opportunities. Sean invited me on to multiple podcasts to broadcast our message to the right people. He helped connect me to the people that I needed to connect with: influencers, SMEs and friends. Sean and the PitchIT team gave me a voice.”
As Sean Lardo sees it, “Humanize IT was humbled. But, Adam chose to lean in it with a ‘seek-to-understand' mindset that enabled him to establish formidable relationships and helps him attract and retain customers. Given that this is a relationship business, vendors leveraging this strategy are achieving an ROR (return on relationship) and forging life-long friendships that are benefiting them personally and growing them professionally.”
The voice is coming across loud and clear, says Walter.
The proof is in the results.
Product Demo Growth
- 126 5-star leads
- 300 overall leads generated
MSP Partner Opportunities
- The potential buying community that ConnectWise represents for HumanizeIT has access to 14,000+ viable prospects to tell their story and leverage their solution.
- Vision for the future is rich with opportunities with a growing marketplace and ConnectWise invested in startups and innovation.
Save time and transform your employees into unicorns with a free trial today! www.humanizeit.biz and remember, #unicornsarereal.