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Competing and Winning Against Low-Cost Providers
Many sales professionals fall into traps when selling against lower-cost providers. In this session, you will learn how to put best practices into action immediately to separate yourself from your cheaper competition.
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Director of SEO & Marketing, W. O’Donnell Consulting, Inc.
Allan is an experienced digital marketer and growth hacker and loves helping companies gain exposure and market share. Over the years, he has been acquired, acquired others, and was director of marketing at a mid-sized MSP for more than 12 years, helping them grow from 1 million to over 13.5 million in revenue.
Principle, Vector Firm
Chris Peterson has over 20 years of experience in sales leadership, with a focus on system integrators and managed service providers. Chris started Vector Firm in 2010 as a provider of outsourced sales leadership. Before starting Vector Firm, Chris spent seven years as a vice president of sales and marketing on a national and global scale.
Founder & CEO, Tekscape
David Smith is an IT engineer (CCIE), business owner, and speaker who understands the need to start simple when explaining or selling complex products and ideas. Dave is a seasoned business owner with 10 years of experience, along with 40 specialized IT certifications. He has built a business from $0 -$15M in revenue over the course of 10 years while operating in NYC - one of the most competitive markets in the USA.
Director of Marketing, CharTec
Emalee Sugano currently serves as the Corporate Marketing Manager for ARRC Technology and CharTec. She manages and coordinates all marketing, advertising, and promotional staff and activities including market research, analysis and implementation. In addition, she develops, monitors and measures annual marketing plans, and budgets to ensure the company is meeting its strategic vision within budget.