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How iTrust and ConnectWise Are Building an Ecosystem of Trust Among MSPs

iTrust Cyber

Founded in 2007 by Scott Minke, CEO, CISO, iTrust is a complete technology solution provider committed to delivering reliable and professionally managed IT and cybersecurity services to clients in Fort Worth, TX, and surrounding areas.

Challenge
Building solid professional relationships and maintaining trust with clients is of utmost importance for iTrust. It’s even in their name. When working with external vendors, client trust, engagement, and satisfaction hinge on not only iTrust’s service level but its vendor's vision and priorities, too.
Solution
Through the ConnectWise Hosted Guest Program, it’s easy for Minke to see ConnectWise’s expertise in action, which provides a level of reassurance that iTrust can take back to its customers to communicate confidently their solutions are best-in-class, and that their vendors care just as much as they do.
Results
A pivotal element of the Hosted Guest Program is the opportunity it presents for high-level networking. Direct access to ConnectWise executives and other key industry players transforms relationships from mere business transactions into meaningful partnerships.

“You feel like you are truly an insider,” says Minke. “You have access to ConnectWise resources and peers that you might not otherwise have had access to if you were just a normal conference attendee.”

The Value of VIP Treatment in IT Conferences

The IT Nation Hosted Guest Program at IT Nation is designed to maximize value, going beyond just comfort to ensure that every logistical detail is meticulously managed, allowing guests to focus entirely on the content and networking opportunities.

“You feel like you are truly an insider,” says Minke. “You have access to ConnectWise resources and peers that you might not otherwise have had access to if you were just a normal conference attendee.”

The experience is marked by:

  • Comprehensive care: From transportation to personalized schedules, every aspect is handled with precision.
  • Exclusive access: Participants engage in special sessions like the TSP market update, product demos, and executive panels which are not available to regular attendees.
  • Enhanced learning opportunities: Direct interaction with thought leaders and access to cutting-edge discussions on topics like AI in MSP practices.

Minke says the Hosted Guests Sessions were crucial to iTrust’s experience. Beyond demonstrating that ConnectWise is “ahead of the curve, especially when it comes to AI,” says Minke, and being able to take that message back to its clients, it's also about engagement and satisfaction.

Building an Ecosystem of Trust

Oftentimes, businesses engaged with vendors are, to an extent, at the liberty of those vendors’ product and service performance.

“The way we can get 100 percent client engagement and client satisfaction is knowing that our vendors of choice have a vision; that they care about us,” says Minke. This, in turn, instills confidence that vendor partners, like ConnectWise, care about iTrust’s clients, which is crucial for building a trusting and mutually beneficial relationship.

“We trust ConnectWise, and we trust the leaders of ConnectWise,” says Minke. “That means we have a firm foundation to build on to bring that trustworthy relationship back to our clients.”

Minke, a self-proclaimed ‘cyber sherpa’ wants to be part of the leadership and journey of cybersecurity for MSPs. “We want you [MSPs] not to make the same mistakes we’ve made,” he says. “We want you to do things right from the beginning.”

The Hosted Guest Program at IT Nation is more than just a perk—it's a comprehensive approach to ensuring that MSPs leave the conference enriched, connected, and empowered. Programs like these exemplify how conferences can extend beyond knowledge exchange to become catalysts for industry advancement and personal growth.

As the MSP landscape continues to evolve, embracing these opportunities can be a significant step toward achieving business excellence and innovation.