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The IT Nation copywriting

Messaging for The IT Nation has a relaxed, welcoming, and inviting tone. We speak to The IT Nation like speaking to a friend, because that’s what they are, a community of peers working together for everyone’s success—through collaboration, not competition.

IT Nation property names

The IT Nation property names have been updated as follows: IT Nation is now IT Nation Connect, Automation Nation is now IT Nation Explore, ConnectWise User Groups are now IT Nation Share, and HTG Peer Groups are now IT Nation Evolve. The ConnectWise brand needs to be included in everything ‘The IT Nation’. This can be done by including logo bylines in copy or bylines next to logos on the page.

The IT Nation, powered by ConnectWise
IT Nation Connect, IT conference by ConnectWise
IT Nation Explore, partner conference by ConnectWise
IT Nation Share, user groups by ConnectWise
IT Nation Evolve, peer groups by ConnectWise
IT Nation Secure, cybersecurity by ConnectWise
IT Nation Certify, certifications by ConnectWise

IT Nation Evolve subnames

IT Nation Evolve is separated into several levels of peer group opportunities. These levels have their own subnames.

 

Logistics

Hierarchy of importance when included in copy or design

  1. Date
  2. Location (city, state (always spell out state))
  3. Venue

Order in copy banners

Date | Venue | Location
To view logistic info for each event, visit ConnectWise.com/TheITNation

Date and time

Do not use superscripts on dates.
No 'th's. (January 27, 2026)

Use lowercase am and pm with no space between numbers and letters. (12:00pm, 1:30pm)

No spaces between dates
(March 23-26)
Do add a space between times
(12:00pm - 1:30pm)

When time zones are used after time is noted, use capitalized abbreviations.
(EST, AEST, BST)

NA format: Month Day (January 1)
UK/ANZ format: Day Month (1 January)

Phone numbers

Phone numbers will be written with periods separating the area code and all number groupings

Phone:
813.463.4700 - United States
+61 1800 571 949 - Australia & New Zealand
+44 (0)203 817 6900 - United Kingdom

URLs
Always write ConnectWise url as:

ConnectWise.com When specifying a page on the website, use backslashes to show the page (ConnectWise.com/TheITNation)

Use CamelCase and do not include 'http://www'.
We do not promote TheITNation.com. URL is ConnectWise.com/TheITNation.

Streamlined Vocabulary

Exhibitors – Anyone within the IT ecosystem who provide solutions to IT service providers, and who exhibit at IT Nation events

Solution partners – Our vendor partners or third-party partners who offer an expanded list of solutions available beyond our core ConnectWise products. Still tightly integrated with our products, these partners provide another layer of ecosystem functionality for users.

Vendor/third-party partners – Other IT solutions/services that integrate with ConnectWise products, or a service/solution that we re-sell.

Solutions Pavilion – The Solutions Pavilion is a grouping of vendor exhibits at each event where attendees can go to connect and explore the newest IT solutions and services. Always capitalize Solutions Pavilion in copy.

Pillars of each event: Sessions, Speakers, Exhibitors, Networking

  • Sessions – Includes general session, breakout sessions, hands-on labs, pre-conference sessions, new-comer sessions, or townhalls.
  • Speakers – All content at events is curated and presented by partners, industry leaders, colleagues or professional inspirational speakers.
  • Exhibitors – Anyone within the IT ecosystem who provide solutions to IT service providers, and who exhibit at IT Nation events.
  • Networking – Opportunities at events where attendees can network with one another, industry leaders or colleagues.

IT Nation Gives – Charitable events at IT Nation Connect and IT Nation Explore.

Hosted Guest – A prospect or partner, approved by the Sales Manager, who is invited to IT Nation Connect or IT Nation Explore. ConnectWise covers expenses including base airfare, accommodations, and event fees.

Early Bird pricing - $200 off IT Nation Connect and IT Nation Explore pricing.

Advanced pricing - $100 off IT Nation Connect and IT Nation Explore pricing.

Social Guest pass – A pass that an attendee can purchase to bring a guest. The guest only receives access to the Welcome Reception, Pub Crawl, and parties for IT Nation Connect and IT Nation Explore.

General Dos and Don'ts

Do NOT use 'APAC', 'EMEA' or 'NA' in copy.

Do use 'IT Nation Connect in Australia'. NOT 'IT Nation Connect Australia'.

'APAC', 'EMEA' or 'NA' can be used internally when referencing dfferent locations.

Don’t use the standalone verbs for each event: ‘Share’. We do not own the rights to the verbs. Do use ‘IT Nation Share’, always including ‘IT Nation’ before each verb.

Don’t use the noun ‘sponsor’ to refer to our exhibitors or vendors. Do only use the term ‘sponsor’ as a verb.

When to use trademark

The IT Nation® - powered by [ConnectWise logo]
IT Nation® Connect – IT conference by [ConnectWise logo]
IT Nation® Explore – partner conference by [ConnectWise logo]
IT Nation® Share – user groups by [ConnectWise logo]
IT Nation® Evolve – peer groups by [ConnectWise logo]
IT Nation® Certify – certifications by [ConnectWise logo]
IT Nation® Secure – cybersecurity by [ConnectWise logo]