Driving product excellence through core values

| By:
Brett Cheloff

Culture is paramount.

Many of us don’t realize the powerful impact cultural alignment can have on our company and brand. What you believe in—what you stand for—molds who you are and where you’re going. For us at ConnectWise, that’s ‘obsessed with partner success,’ one of our key core values. This alignment ensures we’re all working with the same passion, care, and empathy for our partners.

Here are a few reasons why defining your core values can fuel product evolution and strategy:
Culture is key

A weak culture allows people to drift, so don’t underestimate the importance of taking the extra time to develop a culture your team can believe in. People, processes, passion, and alignment all work together to define who you are and what you offer. Everything begins with core values.

Creating & defining company culture

Where is your company going? What kind of people do you want working alongside you? These are important questions that create and define company culture.

A company’s culture is always evolving and growing, so be sure to talk to your colleagues and partners and get their feedback. Find out what they’re looking for and plan your company objectives accordingly.

Culture in development

You may not realize it, but culture also gives purpose and direction to product development. At ConnectWise, we openly proclaim that we’re obsessed with partner success. It’s a launching point for how we continue to evolve our company. Only by involving partners in the evolution of the product can our products and company continue to excel.

Start building your own company culture by talking to individuals that depend on you for a service. Change things, measure things, and evolve things as needed. You’ll be amazed at the difference it can make in your products and your success.