It’s been more than 2 years since Simon Sinek gave his IT Nation keynote to an audience of 2,000+ technology service providers, but some ideas are so good that they’re worth revisiting. Simon is the author of two game-changing business strategy books, “Start with Why” and “Leaders Eat Last”, and his ideas were so powerful that every ConnectWise colleague has access to a copy of “Start with Why.”
So what’s so great about Sinek’s theories? His ‘golden circle’ concept centers on the core of doing business well, which means focusing on the reasons why you do what you do instead of leading with the ‘what’ and ‘how’ of your work. It’s a perfect framework for inspiring your team or leading your organization.
The Power of Why
Think about the last time you went to buy a new computer. Apple makes products that people are obsessed with, and that obsession doesn’t stem from their admittedly awesome technology. Instead, the devotion to all things Apple is born from their commitment to challenging the status quo and thinking differently. And THAT is why people love Apple products.
The Law of Diffusion of Innovation tells us that real market penetration, and the resulting business success, relies on 15-18% of the market buying into your ideas. By spreading the word about why you work so hard for business excellence, you’ll win over the innovators and the early adopters, who in turn will turn the tide for the rest.
“It’s those who start with why that have the ability to inspire those around them, or find others who inspire them.” – Simon Sinek
Find Your Why
The key to your success is finding people who believe the way you do, and steering your business in their direction. Because people buy the WHY instead of the ‘what’ or the ‘how’, your business success is dependent on making connections with the clients and prospects, and even your own staff members, who get your why.
I challenge you to find your why. Meet with your team, and keep the discussion going throughout the company. Add reminders around the office and encourage everyone to think through the core reasons for why you do what you do every day.
Share your center, the soul of your business, and you’ll develop the kind of rock-solid connections that drive consistent, long-term business success.