If you’re like many other technology solution providers, you rely heavily on referrals for new business. It’s easy to understand why that might be the case–marketing is tough, so you may think you’re too busy to make time for it.
The good news is this:
Marketing your business doesn’t have to cost you tons of time and money. With a bit of strategic effort on your part, you can set your business up to consistently attract and win new clients.
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Keep reading, and you’ll discover a simple, 3-step process to help you get started.
Step 1: Do your research.
To attract new clients as a technology solution provider, you must perform plenty of research on:
- What your competitors are doing
- Industry trends
- What your prospects are looking for
Your research in these areas will help you uncover the practice areas that are in demand and give you insights on how you can effectively market your services to your ideal clients. In other words, you’ll gather the information you need to increase sales!
Step 2: Understand your buyer.
The best way to do this is to create a buyer persona, which is a semi-fictional representation of your ideal client. The persona should contain information like:
- Goals and desires
- Job role
- Work-related challenges
- Business information
You can gather this information by asking for insights from your sales/marketing team, sending a brief survey to your current clients, or performing market research. Once, you’ve got your buyer persona ready, you’ll be able to reference it every time you create messaging for your business, which will help make the sales process easier and more effective.
Step 3: Create targeted messaging.
When you’re developing your messaging, keep in mind that your prospects aren’t simply looking for “technology services.” They’re looking for a way to use technology to solve a specific problem they’re facing at work, like low efficiency or poor productivity.
So, you can’t just talk about your product features and your services if you want to increase your clientele. Instead, you need to speak directly to your target client’s pain points and show them how your products/services will help them overcome the challenges they’re struggling with.
Also, keep in mind that selling complex technology services doesn’t mean you have to use technical jargon your target audience won’t understand. You should always use simple, clear language that conveys how clients can use your products/services to reach their business goals.
Ready to get the most out of your marketing?
Let’s face it–spending tons of time and effort marketing your IT services can be frustrating when you don’t see a positive ROI. You might start to think that marketing is a waste your time and money.
If that situation sounds familiar, consider implementing ConnectWise® CampaignDirector™ to make marketing easier and more rewarding for your business.
It’s a tool you can use to easily manage your leads, email campaigns, and web campaigns. With CampaignDirector at your fingertips, not only will you be able to market more effectively – you’ll be able to measure your marketing ROI and see the results of your efforts!
Click here to learn more about CampaignDirector and discover how it can benefit your business.
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