What every website administrator needs to know about SSL/TLS security

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Today, website security is more important than ever. Every day, hackers are devising new and more sophisticated threats to your site, your business and your customers. One of the most basic—and most critical―security measures you can take to stay safe is creating a confirmed identity for your website.

Creating a confirmed identity for your website helps differentiate your website from phony lookalike sites with similar URLs. One preventative step you can take is to use SSL/TLS certificates, which also secure website transactions using encryption technology to secure browser-to-server communication. There’s no shortage of online fraud, but by taking the right precautions, companies can avoid digital scams that steal sensitive data and damage their brand’s reputation.

SSL puts the ‘S’ in HTTPS

In HTTPS, the ‘S’ stands for secure. As users, we rely on organizations to secure our online transactions, and on browsers to tell us when it’s safe to transact on a website. This quick tutorial shows how it works.

An HTTP website— no “S”—lacks both identity and encryption, which means it’s not secure. However, as part of a security initiative called HTTPS Everywhere, Google will eventually push all websites to migrate to HTTPS by displaying a “Not Secure” indicator in the address bar of any website that hasn’t made the switch. This helps users determine if your website is encrypted. This move can be expected in Google’s Chrome 68 release due in July 2018. One thing to note is that Google’s progressive timeline involves more than transaction pages.

What does ‘secure’ really mean?

IT decision makers are seeing a growing threat to digital business that jeopardizes the foundation of eCommerce today—the steady erosion of consumer trust. To gain trust, companies must prove to their customers that their digital interactions are secure—and this is only getting harder. Companies must understand these challenges and overcome them, or risk losing customer trust and loyalty.

Confusion over website identity affects not only consumers, but the companies they trust to keep their personal data secure. How does someone know they’re really talking to your company? Forrester® research recently conducted a critical analysis, “What Does “Secure” Really Mean? Perception and Expectations on Browser UI Security Indicators.”

The dangers of website ambiguity

Fraudsters rely on anonymity to carry out online theft. So, when you don’t provide an identifiable trail clearly indicating to users where and with whom they’re conducting eCommerce, you’re giving hackers an open invitation to cause trouble. It’s like sending a form with your credit card number to the wrong address. Having a confirmed website identity is a vital element to keeping your customers secure when they transact online.

The easy way to order and manage SSL/TLS certificates

We’ve established that SSL/TLS certificates are critical to maintaining your website’s security — and to earning consumer trust. However, digital certificates are often managed in multiple places, or managed manually, which makes it difficult to stay on top of the certificate expirations and obsolete technology that can disrupt business.

ConnectWise can help. Our integration with Entrust Datacard’s Entrust Certificate Services™ makes the whole process simpler and easier than ever. Install it, and right from ConnectWise Manage® you can:

  • Place orders and manage expirations and certificate details
  • Automatically configure records to track certificate expirations
  • Issue one-click certificate quoting
  • Provide unlimited servers licensing and unlimited reissues

All in all, it’s an easy way to eliminate error-prone, manual processes in managing SSL/TLS certificates, and stay on top of your website’s encryption security at all times.

Additional resources

Sell SSL/TLS Certificates Like A Pro – This Guide Walks You Through the Use Cases for SSL/TLS Certificates