Next-gen data security

| By:
Brett Cheloff

To understand what next generation security means for the future, we need to know more about what it means today. Let’s start with the basics.

What are we trying to secure?

Today, data dominates our personal lives, finances, and—with the adoption of big data—our businesses. Maintaining data integrity as it takes over so many major decisions is a top priority. We don’t want to make poor choices because we got the facts wrong. Ultimately, data security is about understanding the importance of our data and figuring out how to keep it safe.

Who’s involved?

According to an IDC survey, “84% of US consumers expressed concern regarding the security of their personally identifiable information, and 70% said their concern is greater today than just a few years ago.” Per IDC data, demographics plays a big role in preconceived notions of data security. Consumers 18-35 are more concerned than their counterparts in the 36-50 range. Why? An uptick in risk-aversion users.

These same consumers are a major driver of new technology adoption. Companies have to maintain trust between those users and their data to remain relevant.

Why is it complicated?

More devices are connected to the Internet than ever before. From smart phones to watches, fitness apps, and smart homes, the Internet of Things (IoT) raises potential security risks. Per a new report from the Ponemon Institute, IBM, and Arxan, a staggering 80% of IoT applications and 71% of mobile applications are not tested for vulnerabilities, raising more concerns for data security.

What’s being done about it?

Next generation data security will evolve from a data-centric solution to an extended, distributed networking solution which leverages multi-layer authentication, data tokenization, masking, and data loss prevention. We are already starting to see the expansion of this platform in financial industries with the increased adoption of Blockchain technology.

As technology advances, so will the cybersecurity professional. Job postings in cybersecurity have increased 74% over the past 5 years. Companies are looking for the right people to help them deliver more value to their customers.

As the industry changes to meet the needs of a new tech generation, security will continue to evolve, and industry leaders will be closely monitoring the changes. With security built right into new solutions like Microsoft® Server 2016™, technology solution providers should be looking to their own tools to sync, support, and secure.