3 must-ask questions for endpoint security

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Selecting the right endpoint security solution for your customers can be a difficult and time-consuming process. With so many options on the market and the changing demand of today’s global businesses, many solution providers within the industry struggle to identify what options are best suited to meet their clients’ needs.

To better understand what makes a security solution stand out, VIPRE Security looked at three key questions a managed service provider (MSP) should ask before selecting a potential solution.

1. Is your security solution easy to use?

As cyberattacks become more sophisticated and destructive, it’s no surprise that many MSPs look for more powerful and complex security products. However, complex cybersecurity environments can make securing a network difficult and inefficient. MSPs don’t have the time or budget for the learning curves and maintenance needs that come with many complicated solutions.

Simplicity is an overlooked but essential aspect of a successful security solution. As more features are added, administrative consoles become crowded with settings and commands, making it harder to properly configure solutions and respond to threats. A simple security solution will not only save time and effort, but also reduces the risk of misconfiguring the settings.

2. Will your customers notice that the security solution is working?

Typically, customers only notice when an application or solution isn’t working properly. Two things can consistently ensure that your customers see how their endpoint security solution is working.

The first is custom threat reporting. You can work with your customers to regularly notify them of the amount of malicious threats your security solution is stopping. Additionally, many solutions will immediately alert users when they eliminate a threat—allowing users to appreciate the effectiveness in real time.

The second is utilizing a cloud-based solution with a small footprint on the user’s device. When an application slows down a computer due to its usage of resources, a user will be quick to blame the solution and the provider.

3. Can the solution keep up with today’s security needs?

Today’s MSPs have different needs than they did just a few years ago. The rise of mobile devices has made mobile access for remote incident response a must for any company looking to maintain complete protection. Cloud-based endpoint management applications have become popular with centralized administration that reduces implementation and management costs. Whatever solution you choose, it’s important to offer flexible solutions that meet a variety of customer needs, so you can serve a wide client base.

Clearly, there are several important criteria to keep in mind when selecting security product offerings and a security vendor partner. Partner program benefits and margin structures—while certainly critical to your business growth—are not always the elements with the greatest impact on your ability to sell effectively and ensure long-term customer loyalty. Keep your security solution simple with a small footprint that offers flexibility as your business and cybersecurity demands grow.

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