You’ve put in the hours, done the work, and answered every question. You’ve taken late night phone calls, answered 3 AM emails, and done everything you can to reassure. And all that work paid off when your prospective client said “yes!” and your business relationship officially started.
Onboarding is the first time new clients get to see how you operate. It’s when first impressions are formed; impressions that could have a lasting impact. And if you don’t deliver on promises that were made during the sales process, what impression do you think they’ll be left with?