Whether you’ve been in business for a decade or a day, you’ve probably wondered if marketing your services is the right way to go. After all, you’ve made it this far doing little to no marketing. Why should you start now?
Marketing can be a lot to take on, especially when you’re trying to make it work at the same time that you’re working to keep your business not just running, but thriving. Social media marketing is a whole other level, still growing from fairly recent beginnings.
If you’re like many other technology solution providers, you rely heavily on referrals for new business. It’s easy to understand why that might be the case–marketing is tough, so you may think you’re too busy to make time for it.
Today’s customers are looking for much more than just another product or service to buy. They want you to come to the table with real solutions to their technology problems. You know your company is strongly positioned to meet that need, but are your potential (or even existing) customers aware of that?
In order to execute your marketing strategy in the most effective way, you’ll need your business management platform (or CRM) and marketing automation tools to work together seamlessly; using one to generate leads, and the other to maintain them, so you can get a complete picture of your business.
Email marketing is a low cost, yet highly beneficial effort, when you understand and are able to leverage your campaign results. Whether your business has dabbled in email marketing, or is looking for new ways to drive awareness, it’s not enough to send an email and hope for the best.
Savvy marketers know how to attract qualified leads. Surprisingly, it has a lot more to do with exclusivity than you might think. This probably seems counter-intuitive if you’re used to casting a wide net into the prospect pool, so think of it this way: you’re doing more work up front to help decrease wasted time…
Social media has proven to be an invaluable tool for businesses. In just seconds, you can communicate valuable promotions and company updates to your customers. They’re convenient, accessible, and obtainable for businesses of all sizes. If you’re not leveraging social media today, maybe it’s time to start.
The numbers are impressive. According to the Email Statistics Report 2015-2019 from The Radicati Group, Inc., email users worldwide total nearly 2.6 billion. Emails sent and received each day exceed 205 billion. (Some days it may seem you alone receive half of those!) And, by all accounts from the experts who keep track of such…
Anyone who’s ever worked in sales has inevitably encountered this scenario: You spend time and energy working on a lead. You nurture their interests, prepare them to make a decision in your favor, only to have the lead go ice cold. There are a few surefire ways to avoid wasting time and effort on a…