ConnectWise Wins Big at IT Europa Awards Gala

IT Europa Award

Break out the champagne and raise a glass because we’re proud to announce that ConnectWise has won the Software-as-a-Service (SaaS) award at the European IT & Software Excellence Awards 2017! 

3 Email Tips for Marketing Greenhorns

Email Marketing

Think you’re ready to venture into the wilderness that is your recipient’s inbox? Not so fast! It’s dangerous out there for an inexperienced marketer. But don’t worry. In this post, we’ll equip you for navigating this territory successfully with digital marketing best practices and tools.

Making Sense of Organic vs Paid Marketing

Organic vs Paid Social Media Marketing

Marketing can be a lot to take on, especially when you’re trying to make it work at the same time that you’re working to keep your business not just running, but thriving. Social media marketing is a whole other level, still growing from fairly recent beginnings.

The Customer Journey: Building Awareness for Your Business

Building Awareness

Today’s customers are looking for much more than just another product or service to buy. They want you to come to the table with real solutions to their technology problems. You know your company is strongly positioned to meet that need, but are your potential (or even existing) customers aware of that?

Centralizing Marketing Data in Your CRM

Integrating Marketing Data with Your CRM

In order to execute your marketing strategy in the most effective way, you’ll need your business management platform (or CRM) and marketing automation tools to work together seamlessly; using one to generate leads, and the other to maintain them, so you can get a complete picture of your business.

5 Email Marketing Metrics that Matter

ConnectWise CampaignDirector Metrics

Email marketing is a low cost, yet highly beneficial effort, when you understand and are able to leverage your campaign results. Whether your business has dabbled in email marketing, or is looking for new ways to drive awareness, it’s not enough to send an email and hope for the best.

Attract More Qualified Leads in 3 Steps

3 Tips to Attract Qualified Sales Leads

Savvy marketers know how to attract qualified leads. Surprisingly, it has a lot more to do with exclusivity than you might think. This probably seems counter-intuitive if you’re used to casting a wide net into the prospect pool, so think of it this way: you’re doing more work up front to help decrease wasted time…

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5 Steps to Creating Emails that Engage Customers

5 Steps to Engage Prospects With Email

The numbers are impressive. According to the Email Statistics Report 2015-2019 from The Radicati Group, Inc., email users worldwide total nearly 2.6 billion. Emails sent and received each day exceed 205 billion. (Some days it may seem you alone receive half of those!) And, by all accounts from the experts who keep track of such…

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3 Time-Saving Tips for Qualifying Leads

Strong Sales Leads

Anyone who’s ever worked in sales has inevitably encountered this scenario: You spend time and energy working on a lead. You nurture their interests, prepare them to make a decision in your favor, only to have the lead go ice cold. There are a few surefire ways to avoid wasting time and effort on a…

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4 Communication Tips for the Digital Age

4 Communication Tips for MSP Sales

Warning: This post may appear to fly in the face of technological advancement, but please stick with me. I am going to tell you how to stand out and sell more in an ever-growing, impersonal digital world.