You want to portray your business as a trusted technology adviser, or guide, to your customers and prospects, right? Of course! That requires expertly navigating the customer journey, and to do that, you’ll need the right tools for the job.
To set your business up for long-term success, you need to win and retain long-term clients. And the key to client retention is making sure your clients perceive you as a trusted adviser who is vital to the success of their business–not just a technology company they could cut ties with at any time.
When you boldly implement a new business model, it’s critical that you get your current clients to buy in so your business can remain profitable. But that can be tough if you go into the process without a plan. After all, change is scary for clients when they’re comfortable with your current offerings.
Ready for a harsh truth? Your hardware and software alone won’t make clients value you as a long-term technology advisor. After all, clients can get similar technology products and services from most of your competitors.
Creating new practice areas at your business? Before you dive into marketing your expanded services, take a step back and analyze your pricing. Are you set up to bill and invoice as efficiently as you can be? Is your pricing accurate, or are you somewhere between undercharging and overcharging?
Looking to expand your service offerings? If so, you’re making a wise decision. Offering new services can help you expand the geographic reach of your business and increase your profits.
Not convinced that offering cloud services is right for your technology business? You’re not alone. Technology solution providers (TSPs) often shy away from offering cloud services because they’re concerned about security issues, or the fact that they don’t “own” the cloud.
Change can be scary, but sometimes it’s absolutely necessary. That especially applies when you’re running a technology business. In fact, if you don’t reinvent your business by adding new service offerings when the opportunity arises, there’s a good chance you’ll miss out on growth and sales.
Imagine a world where you could count on added value and increased monthly recurring revenue with NO ongoing costs. If you could, wouldn’t you jump on the opportunity to get ahead of the next technology revolution? Now you can. How? By embracing telecommunications services. It might just make sense.
Whether it’s exposure to years of messaging from companies like Microsoft®, or the appeal of easy access to data, better security and disaster recovery, or a combination of both, one thing is certain: your clients are moving their apps into the cloud. Even if you saw it coming years ago, the shift to the cloud…