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Technology solution provider best practices and industry news, all in one place.

Mark Sokol

Mark Sokol

Mark is the VP of Product Marketing and Branding at ConnectWise. He has over 20 years of experience with software and technology companies, helping them grow business and improve bottom-line performance. He has successfully developed teams and driven growth at large and small technology companies, including Geac and Sage, where he held roles in marketing and product management. Mark holds an MBA from the University of South Florida and a bachelor’s degree in management information systems. He also has completed the Pragmatic Marketing program, a consistent framework for product management and marketing. Mark Sokol's linkedin

Articles by Mark Sokol

3 Email Tips for Marketing Greenhorns

Email Marketing

Think you’re ready to venture into the wilderness that is your recipient’s inbox? Not so fast! It’s dangerous out there for an inexperienced marketer. But don’t worry. In this post, we’ll equip you for navigating this territory successfully with digital marketing best practices and tools.

Stop Whining & Start Winning: 6 Reasons Marketing IS for You


Whether you’ve been in business for a decade or a day, you’ve probably wondered if marketing your services is the right way to go. After all, you’ve made it this far doing little to no marketing. Why should you start now?

Making Sense of Organic vs Paid Marketing

Organic vs Paid Social Media Marketing

Marketing can be a lot to take on, especially when you’re trying to make it work at the same time that you’re working to keep your business not just running, but thriving. Social media marketing is a whole other level, still growing from fairly recent beginnings.

3 Easy Steps to Attract New TSP Clients

How to Win New TSP Clients

If you’re like many other technology solution providers, you rely heavily on referrals for new business. It’s easy to understand why that might be the case–marketing is tough, so you may think you’re too busy to make time for it.

Centralizing Marketing Data in Your CRM

Integrating Marketing Data with Your CRM

In order to execute your marketing strategy in the most effective way, you’ll need your business management platform (or CRM) and marketing automation tools to work together seamlessly; using one to generate leads, and the other to maintain them, so you can get a complete picture of your business.

5 Email Marketing Metrics that Matter

ConnectWise CampaignDirector Metrics

Email marketing is a low cost, yet highly beneficial effort, when you understand and are able to leverage your campaign results. Whether your business has dabbled in email marketing, or is looking for new ways to drive awareness, it’s not enough to send an email and hope for the best.

Attract More Qualified Leads in 3 Steps

3 Tips to Attract Qualified Sales Leads

Savvy marketers know how to attract qualified leads. Surprisingly, it has a lot more to do with exclusivity than you might think. This probably seems counter-intuitive if you’re used to casting a wide net into the prospect pool, so think of it this way: you’re doing more work up front to help decrease wasted time…

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Here’s Why You Should Consider Offering Telco Services

Offering Telecommunication Services

Imagine a world where you could count on added value and increased monthly recurring revenue with NO ongoing costs. If you could, wouldn’t you jump on the opportunity to get ahead of the next technology revolution? Now you can. How? By embracing telecommunications services. It might just make sense.

7 Ways to Get More from Social Media

7 Social Media Best Practices

Social media has proven to be an invaluable tool for businesses. In just seconds, you can communicate valuable promotions and company updates to your customers. They’re convenient, accessible, and obtainable for businesses of all sizes. If you’re not leveraging social media today, maybe it’s time to start.

5 Steps to Creating Emails that Engage Customers

5 Steps to Engage Prospects With Email

The numbers are impressive. According to the Email Statistics Report 2015-2019 from The Radicati Group, Inc., email users worldwide total nearly 2.6 billion. Emails sent and received each day exceed 205 billion. (Some days it may seem you alone receive half of those!) And, by all accounts from the experts who keep track of such…

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